An all-in-one software platform
to source and sell cars.

Rethinking Automotive™

Learn More About our Products

We offer an all-in-one solution and a stand alone product to fit every auto dealers needs.

Pearl 360

Automate your sales and retention and turn inventory quicker.

Pearl Proximity

Drive showroom traffic with hyper-targeted digital ad campaigns

A Legacy of Innovation

From the team that brought you AAX, RedBumper and NewCar IQ.

Principle Auto Group

"We’re seeing customers when they want to be seen. We’re hearing from customers when they want to be heard from. Pearl 360 is adding additional sales for us. We’re excited about the future of the tool."

Pearl in the Press

January 21 – 2019

Randy Barone to Speak at
NADA 2019

"I like to help people accomplish their dreams. I take every opportunity to remind dealers that it is their responsibility to grow our business..."

November 19 – 2018

NADA Confirms Show Dates for Next Five Years

“NADA’s board of directors has decided to add Dallas back to the list of cities that host the NADA Show,” said Steve Pitt, NADA senior vice president of conventions and expositions.

Join Our Team

From the team that delivered AAX, RedBumper,
NewCar IQ and Pearl Technologies.

At Pearl, our engineers, designers, and innovative leaders are creating the future for the auto market.

Open Roles

We are looking for unique people who are just as excited for the future of the car buying industry as we are.

-- No open roles at this time. --

Perks + Benefits

We've got you covered
We take care of our employees. Pearl provides a comprehensive employee benefits package. Dental and Eye care packages are 100% covered by Pearl.

Team Building
Building a relationship with your team is important to us at Pearl. Team building in the workplace enables better communication and ultimately increases productivity.

Work-Life Balance
It is important to have quality time with your friends and families. Our flexible PTO plan encourages our employees to spend time out of office and come back ready to work.

Perk-Up Mondays
Each Monday Pearl offers complimentary bean-to-mug coffee to wake you up after a relaxing weekend. What do you prefer? Blonde or Bold?

In-House Masseuse
Once a week, Pearl offers complimentary chair massages from our on-site massage therapist. This helps to maintain a calm, peaceful, and productive working environment.

We’re here to create software that sets a new standard for the buyers and sellers of automobiles.

Buying an automobile should be as simple as making an order on Amazon. Dealerships – connected to a smart fabric of the wants and needs of their customers. We’re here to bring massive change to an industry we love."

- Bruce Thompson

Founder & CEO

Ready to join the team?

Send your resume to [email protected]

Everything You Need on
One Simple Platform

Introducing Pearl 360

Start Buying 30-40 Cars Directly From Consumers

Using 3 marketing engines, start receiving exclusive leads of customers trying to sell their cars today.

Website Empowerment

Engage your website visitors using the banners on your website.

Retention Marketing

Automated marketing to your retention and service drive customers.

Vehicle Sourcing

Our propensity analysis tells us which customers are likely to sell and when!

Buy Cars Directly From Consumers

Pearl360 allows you to receive exclusive condition reports of customers requesting to sell their vehicle. Over 90% of these customers need a replacement vehicle!

Automate Your Sales & Retention

Instead of cold calling, receive CRM alerts of customers asking to be contacted with upgrade options!

Conquest Marketing Campaigns

Know more about the 50% of conquest customers in your service drive than your existing customers!

Ready for a test drive?

Schedule a live demo of Pearl 360.

Strategic Digital Marketing

Introducing Pearl Proximity

Capture Buyers that are
Not in Your Dealership

Pearl Proximity offers world class reporting & tracking

vehicle search

Keyword Search

Target online shoppers with the exact vehicle they searched for.

Target Your Competition

Get exclusivity to target every device that walks into your competitor's showroom.

Addressable Targeting

Use your CRM data to target specific households with ad campaigns.

Ready for a test drive?

Schedule a live demo of Pearl Proximity.

Contact Us


Support: (888) 339-1116


Headquarters: Plano, Texas

Request a Live Demo Here

Schedule a live demo of our products.

Main Office

Ready for a test drive?

Ditch the auction fees, find out how you can buy consumer-direct today.

Dream Racing Event // NADA Las Vegas

Thanks to all who attended our Dream Racing event at the Las Vegas Motor Speedway on the eve of NADA LV. We hope you had a blast and we look forward to working with you!

Please submit all resumes and cover letters to [email protected]

Performance Manager

Plano, TX • Operations • Full-Time


Pearl Technology Holdings, LLC is an automotive technology innovation company based in Dallas, TX. Our mission is to always push the boundaries; to constantly look at things from a different perspective and deliver groundbreaking technologies to the automotive market year after year. Our current focus is restoring pre-owned vehicle profitability for our clients through the proper implementation and execution of our CarOffer vehicle marketing platform.Career Opportunity:
Pearl Technology Holdings is currently looking for Performance Managers to join our team. A Performance Manager at Pearl will go above and beyond to ensure that our clients realize their full potential through the correct implementation and use of our technologies. The candidate must be able to provide consultation to the dealer while earning their confidence, trust, loyalty and rapport by improving the client’s overall business performance.
Candidate will provide strategic consultation to clients around their monthly and quarterly objectives, team performance, and campaign execution across multiple channels, including email, direct mail, digital and programmatic advertising. The primary objective of a Performance Manager is to ensure that the Pearl methodologies and software are consistently delivering results for the client. Candidates must coach clients to be product experts and train their teams so they can become increasingly self-sufficient. Candidates also must empathize with every need of the client experience, put client’s needs first and maintain high levels of client engagement and satisfaction with a focus on customer loyalty.Requirements:
• Experience in the automotive industry is strongly preferred with a solid knowledge of dealership sales operations
• Superior data analysis and business intelligence skills required
• Experience in a client-facing consultative role is strongly preferred
• Candidate must be highly organized and possess the ability to overcome objections
• Problem solving skills are required
• Must be personable with a strong attention to detail
• Computer skills required; Must be excellent in Microsoft Office and SalesForce
• Strong level of experience working with CRM tools and are at ease with technology
• Ability to think quickly on your feet and handle ambiguity
• Ability to communicate well both orally and in writing and demonstrate business and financial acumen in your daily work
• Responsible for daily dealer relationship management and champions the adoption and ongoing use of the product including handling issues and follows up on those that have been escalated
• Responsible for communicating and educating client on the feature functionality of the Pearl products; bring best practice knowledge of the product to the dealership
• Responsible for conducting monthly performance review sessions with the dealerships and to build a go-forward plan to improve dealer results with the Pearl products
• Responsible for executing a launch plan, conduct product implementation and training to meet the needs of the dealer
• The Performance Manager is the first point of contact for our dealerships – The Performance Manager brings best practice knowledge of the product into the client organization to support the company’s value proposition to its dealerships
• This person must have an in-depth understanding of the product functionality and related services as well as an overview of the functionality to train effectively and communicate appropriate usage
• Performance Manager will be responsible for communicating product changes and new feature enhancements in a timely manner to their assigned dealers
• Performance Manager will deliver training from time to time to company team members as part of their on boarding process
• Know how to establish rapport and develop meaningful relationships with your clients; Negotiate effectively, finding the win-win solution to problems
• Proactively solicit feedback, ask clarifying questions and resolve issues in a non-confrontational way
• Ability to perform as part of a larger team and work independently to schedule and prioritize your work
• Regularly assess your own performance and adapt your work to achieve better results
• Must believe in what you do and feel a vested interest the company’s success
More Reasons Why You'll Love it Here:
• Competitive pay plan, base salary PLUS performance bonuses
• Benefits package includes medical, dental, paid vacations & sick days!
• No crazy hours and no weekends!
• Fun, friendly, professional business environment!

Please submit all resumes and cover letters to [email protected]

Please submit all resumes and cover letters to [email protected]

Marketing Manager

Plano, TX • Marketing • Full-Time


Pearl Technology Holdings, LLC is an automotive technology innovation company based in Dallas, TX. Our mission is to always push the boundaries; to constantly look at things from a different perspective and deliver groundbreaking technologies to the automotive market year after year. Our current focus is restoring pre-owned vehicle profitability for our clients through the proper implementation and execution of our CarOffer vehicle marketing platform.We are growing fast and are looking for an experienced content marketer to join our team. The ideal candidate has demonstrable experience managing content creation efforts at a software startup or marketing agency. Reporting to the Head of Ops, this role will be integral in defining the company's overall marketing strategy and have a direct impact on the company's growth trajectory.Responsibilities:
Establish and maintain Drive's position as a thought leader in automotive retail
Build and maintain content marketing roadmap
Develop and maintain marketing assets to support sales and business development efforts
Partner with customer success to tap into our customers’ enthusiasm and advocacy; tell their stories through case studies, interviews, and videos
Create email marketing and drip campaigns
Manage Drive's overall social media presence; create campaigns, announce new dealers, and draft articles
Experience and skills (required):
BS degree in marketing, business administration, or other relevant field
5+ years experience in B2B content marketing, preferably at a high-growth software company
Proven experience developing a range of content types to support key influencer and decision makers
Experience building online communities and managing channel-specific follower campaigns (LinkedIn, Twitter, etc.)
Strong verbal and written communication skills
Familiarity with content creation tools such as Powerpoint, Adobe Suite, and Sketch
Familiarity with HubSpot, Marketo, or other marketing automation software
Experience and skills (preferred):
3+ years managing content marketing efforts in automotive vendor space
Working knowledge of Google ads (AdWords), facebook ads, LinkedIn ads
Prior startup experience
Compensation will be based on performance and includes significant equity. We offer great perks including company sponsored meals, fitness center memberships, and the best health benefits available.

Please submit all resumes and cover letters to [email protected]

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