Pearl Launches Mobile Rapid Proactive Messaging Platform for Auto Dealers
The first mobile response system that allows sales associates to connect and communicate directly with interested customers from their mobile phones
DALLAS, TX, February 7, 2018 — Pearl Technology Holdings, LLC, (Pearl) (www.pearlsolutions.com) today announced the release of Rapid Proactive Messaging (RPM), a personalized marketing platform that delivers real-time alerts of engaged prospects to dealership personnel for follow up via text, phone or email. RPM is integrated into all Pearl products and allows dealership salespeople to connect directly with their best sales opportunities in real-time.
For example, when prospects engage with campaign offers delivered by Pearl’s VehicleXchange platform, dealership salespeople receive RPM alerts via SMS message on their smartphones. These alerts are delivered dynamically to the original salesperson; or are assigned to team members in round-robin format. Dealership users can then review that customer’s information and engagement activity and reach out to them via phone, text or email, all from the palm of their hand. Users can add notes about their prospects, update statuses and push directly into CRM.
“The biggest challenge dealers face with any technology is getting associates to consistently login and work their opportunities. RPM solves all those issues because there is no login required. A simple click from the text alert gives users access to all the system’s primary functionality, right on their phone. With RPM, it literally takes 20 seconds to communicate with an engaged customer and that is what makes it so powerful,” said Pearl Technology Holdings CEO Bruce Thompson.
RPM dynamically populates call scripts, text templates and email templates for the salesperson to utilize based upon the campaign that generated the interested prospect. All RPM activity is tracked and monitored for management to review which team members are working and closing their assigned prospects.
“We are seeing 100% of opportunities being worked in many of our stores, which is what every dealer wants. Connecting an interested customer to a sales associate in a timely fashion translates to conversions,” Thompson noted.
As a test case for RPM, Pearl launched a retention lease campaign in four California highline stores. While the national lease retention rate for this brand was down 3.1%, using RPM, year-over-year lease retention rates increased an average of 64% within the first 45 days; producing an additional 30-47 repeat leased units compared to the same time period last year.
“With RPM, salespeople are no longer pinned down to their desks, but are empowered to engage quality sales opportunities in real-time, directly from their mobile device. We developed RPM to be a personalized one-on-one marketing platform integrated into all Pearl products. Our goal is to connect salespeople with their highest quality opportunities at any given moment,” Thompson added.
RPM is available to all VehicleXchange, VehicleXchange Plus and ShowroomXpress clients free of charge. For more information on RPM, please visit www.pearlsolutions.com, call 888.339.1116, or stop by booth # 4016C at the NADA 2018 Convention, March 23-25, in Las Vegas, NV. To sign up for a demonstration, click here.
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About Pearl Technology Holdings, LLC:
With the formation of American Auto Exchange (AAX) in 2001, auto industry entrepreneur Bruce Thompson became widely known as the creator of the “used car inventory management” space. He went on to start RedBumper, LLC in 2010, which is also primarily focused on “used car inventory management.” RedBumper’s intellectual property was acquired by CDK Global in September 2014. At that time, Thompson formed a new holding company, Pearl Technology Holdings, LLC, created to be an automotive technology incubator. The company’s mission is to create and deliver innovative new tools that have an impact on the industry. Pearl has launched seven subsidiaries: NewCar IQ, LLC; VehicleXchange, LLC; eCarTag, LLC; Trade-In Concierge, LLC, Pearl Proximity, LLC, Pearl Intercept, LLC and ShowroomXpress, LLC. NewCarIQ, LLC was acquired by CDK Global in January 2016.
Director of Marketing
Pearl Technology Holdings, LLC