Automated Retention, Conquest and Service Campaigns
Study: The average US auto dealer only retains 20-22% of their customer base - Pearl Data Study
“We have never generated less than 20 cars a month off of the VehicleXchange program.”
“We have never generated less than 20 cars a month off of the VehicleXchange program.”
Study: The average US auto dealer only retains 20-22% of their customer base - Pearl Data Study
The Benefits are Clear
“We’ve been using VehicleXchange for over 18 months now and the program has been a huge asset to our success. We are currently in a challenging market and strongly believe this program has helped us hold market share. It is consistently generating transactions from both a conquest and a customer retention perspective. We are well-positioned for short and long-term success with this program in our store.”
Steve Zaun / GM
“Last month we did 29 units at $165,000 gross. Our goal is to get to 50 units per month. We average about $5,700 gross per sale from these leads. We are looking to expand this department with more client advisors and people on the phones to handle VehicleXchange and make it even bigger.”
Terrell Cox, Customer Care Director
“I am very happy with VehicleXchange. Management is definitely pleased that we are doing 20-40 cars a month off of the program. Furthermore, almost all of the vehicles that I have personally helped take in have been turned around and retailed within just a couple days.”
Sahra Armani - BDC Manager
“Just this weekend we had two customers walk in with the mailers and ask for someone specifically in the VehicleXchange department. So the mailers and automated campaigns actually work pretty, pretty well. Our goal is to acquire 100 vehicles per month from the VehicleXchange department.”
Diana Kennedy - General Sales Manager
“VehicleXchange allows us to be in a position day-to-day where we are intelligently communicating with our customers about upgrade opportunities and trade-in opportunities. It’s been very beneficial. Our store has been pacing 20-30 cars a month off the program, and that’s really just been me working the system as a one-man show of sorts.”
Greg Tonjes - Equity Manager
“We saw the biggest change at BMW of San Antonio, where sales grew by 36% in the same year we installed VehicleXchange. In the first two months of this year, sales grew another 20%. It’s really about the customers knowing what they can afford. Otherwise you go through the whole process of selling the car, and they get to F&I and realize, ‘I can’t afford that’.”
Mark Smith - COO
VehicleXchange is the only vendor in America to have access to detailed information on the 3.6 million customers with expiring leases in 2017.
ExperianWe have strategically partnered with the industry’s most innovative vendors and dealer groups to deliver the cutting-edge technology that our clients need to succeed in a rapidly-evolving marketplace.
